Vol. 13 No. 1 (2025)
Journal Space and Culture, India: Asia Pacific Region

Research

Understanding the Influence of Traffic Congestion on Tourist Consumer Behaviour: The Role of Stoicism and Sad Ripu Control in Maintaining Sustainable Tourism

Published 2025-06-23

  • Komang Widhya Sedana Putra P
    • ,
  • I Made Suidarma
    • ,
  • Wayan Sri Maitri

Komang Widhya Sedana Putra P
Lecturer, Management Science, Universitas Pendidikan Nasional, Bali, Indonesia

I Made Suidarma
Senior Lecturer and Researcher, Universitas Pendidikan Nasional, Bali, Indonesia

Wayan Sri Maitri
Lecturer, Universitas Pendidikan Nasional, Bali, Indonesia

Abstract

This research investigates the effects of Stoic principles and Sad Ripu control on tourists’ consumption behaviour regarding the perceived condition of traffic congestion in Bali. Among tourists’ most pervasive problems, traffic congestion affects consumptive behaviour and travel decisions. This study tries to investigate how emotional regulation, governed by Stoicism and a traditional Balinese philosophy known as Sad Ripu, influences the response of tourists to perceived crowding and, subsequently, their behaviour. This study is novel because integrating Stoic principles with Sad Ripu control offers a fresh perspective into emotional regulation in tourism behaviour. A quantitative approach with structured questionnaires was applied to 200 tourists in Bali, testing relationships among the variables by means of SEM. The findings indicate that Stoic principles and Sad Ripu control are significantly associated with more positive tourist behaviour, promoting less stress and more satisfaction, hence more positive consumption decisions. Besides, traffic congestion has been found to play a mediating role in emotional regulation and consumer behaviour. This study underlines the importance of emotional management in tourism and claims that Stoic practices and emotional control strategies can improve the tourist experience and foster loyalty. Further studies are necessary to explore broader contexts and long-term impacts across various tourist destinations.

Keywords

Traffic Congestion, Tourist Experience, Emotional Control, Stoicism, Sad Ripu, Sustainable Tourism, Bali, Indonesia

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Author Biography

Komang Widhya Sedana Putra P

Komang Widhya Sedana Putra P., S.E., M.M., is a Lecturer in Management Science at Universitas Pendidikan Nasional (Undiknas), Bali, Indonesia. He earned his Bachelor’s degree in Economics in 2012 and completed his Master’s degree in Economics with a concentration in Management in 2016. Before entering academia, he had over 12 years of professional experience as a banker. He is currently active in writing scientific articles in the fields of Management and Digital Business, with several publications in accredited national journals and reputed international journals.

I Made Suidarma

I Made Suidarma is a Senior lecturer and Researcher at Universitas Pendidikan Nasional. He obtained his Bachelor's and Master’s degrees in Management from Mulawarman University, and his Doctorate (Ph.D.) in Economics from Udayana University in 2014. His expertise includes financial economics, strategic management, and organisational behaviour. He actively publishes scholarly works in nationally accredited and internationally indexed journals, particularly on financial policy, consumer behaviour, and MSME development.

Wayan Sri Maitri

Wayan Sri Maitri, M.M., is a full-time Lecturer at Universitas Pendidikan Nasional. She earned her Bachelor's degree in Management from Universitas Pendidikan Nasional in 1992 and completed her Master's degree at the Ganesha School of Economics in 2000. Her academic interests include community empowerment, entrepreneurship, sustainable tourism, and digital literacy for MSMEs. She is actively involved in community service activities and has published numerous scientific articles in national and international journals related to community development and small business growth.

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