Cultural/Social Media Space of the Digital Generation

Main Article Content

Dinara R. Saparova
Almagul M. Kanagatova
Albina S. Zhanbosinova
Yelena Y. Chzhan


Taking the example of Kazakhstan, this study examines the formation and analysis of the cultural media space of the digital generation. Information and communication technologies are the basis of a communicative media environment that has an internal regulated structure, which affects the socialisation of a person. The content of the cultural media space of the digital generation is formed on the basis of digital technologies and represents people’s visual worldview with images, signs and symbols.

The processes of transformation of society affect the young generation and the content of the media space that determines their social and ethnocultural identity. The study presents the results of working with schoolchildren and students aged 14-18 using focus groups to explore the impact of digital culture (media culture) on adolescents in Kazakhstan. Based on the interdisciplinary approach, the findings demonstrate intergenerational contradictions because of the active involvement of Kazakhstan in the global internet community. The cultural media space of Kazakhstan has been shaping the social communications of the digital generation that has grown up in a sovereign state. The theoretical concepts of P. Bourdieu, C. Mannheim and other scientists served as a methodology for this study. Based on the interdisciplinary approach, the findings demonstrate intergenerational contradictions because of the active involvement of Kazakhstan in the global internet community. The findings also unravel that the transformation of the value orientations of adolescents is influenced by the factors of geographical location and ethnicity.


Download data is not yet available.

Article Details

How to Cite
Saparova, D. R., Kanagatova, A. M., Zhanbosinova, A. S., & Chzhan, Y. Y. (2020). Cultural/Social Media Space of the Digital Generation. Space and Culture, India, 7(4), 194-207.


Albert, D. (2015). Social Media in Music Education: Extending Learning to Where Students "Live". Music Educators Journal, 102(2), 31-38. doi:10.1177/0027432115606976
Baron, N.S. (2017). Reading in a digital age. Phi Delta Kappa, 99(2), 15–20. doi:10.1177/0031721717734184
Bolin, G. (2016). Media generations: experience, identity and mediatised social change. Routledge.
Bhattacharyya, R. (2009). Examining the Changing Status and Role of Middle Class Assamese Women: Lessons from the Lives of University Students, Department of Geography, University of Newcastle. Retrieved from
Bourdieu, P. (2005). Social Space: Fields and Practices (pp. 576). St.Petersburg. Aletheia; M.: Institute of Experimental Sociology.
Carstensen, T. (2015). The Internet as Material Object in Social Practices: Recording and Analysis of Human-Internet Interactions. Nature and Culture, 10(3), 284-302. doi:10.3167/nc.2015.100303
Cheremisova, I. (2016). Content Analysis of the Pages of Active Users of the Vkontakte social network. Vestnik of Volzhskyi State University. Series 11. Natural Sciences, 2(16), 74-80. doi:10.15688/jvolsu11.2016.2.9
Duncum, P. (2015). Digital Networking as a Creative Resource and Platform. Visual Arts Research, 41(2), 43-53. doi:10.5406/visuartsrese.41.2.0043
Godik, Yu.O. (2011). Threats and Risks to the Safety of Child and Adolescent Audiences of New Media. "Mediascope" Electronic scientific journal, 2, 1-6.
Green, H., & Hannon, C. (2007). Young people are spending their time in a space which adult find difficult to supervise or understand. Their Space Education for digital generation (pp. 80). United Kingdom: Demos.
Inglehart, R., & Welzel, K. (2011). Modernization, cultural changes and democracy: The sequence of human development (pp. 12-13). M.: New Publishing.
Jussupov, M., Bozhkarauly, A., & Rustembekova, D. (2018). Formation and Development of State Migration Policy. Journal of Advanced Research in Law and Economics, 9(5 (35)), 1643-1652. doi: 10.14505/jarle.v9.5(35).16
Kaldygulova, A., & Kosnazarov, D. (2017). Gen Z. Five shades of the generation Z. Narxoz. Business Review, 2(2), 10-17.
Levy, P. (1997). Cyberculture (pp. 222). Paris, Editions Odile Jacob.
Luhmann, N. (2005). The Reality of Mass Media (pp. 256). M.: Praxis.
Mannheim, K. (2000). Essays on the sociology of knowledge: The problem of generations - competition - economic ambitions (pp. 162). M.: INION RAS.
Mead, M. (1983). Culture and the world of childhood. Selected Works (pp. 285). M. Maclay Institute of Ethnography, Ethnographic Library Series. Moscow: Nauka.
Montgomery, K. (2000). Children's Media Culture in the New Millennium: Mapping the Digital Landscape. The Future of Children, 10(2), 145-167. doi:10.2307/1602693.
Sparks & Honey (2015). Meet generation Z: forget everything you learned about millennials (pp. 46). Retrieved from
Mesch, G. (2009). The Internet and youth culture. The Hedgehog Review, 11(1), 50-53.
Nair, P. (2016). The Indian Child: Growing Young, Urbane and Liberal with Digital Games. Indian Anthropologist, 46(1), 79-92.
Oldenburg, O. (1999). The great good place (pp. 67). New York: Marlowe&Company.
Owen, S. (2018). The Gen Z equation, WGSN Project, Digital Media & Marketing. Retrieved from
Palfrey, J., & Gasser, U. (2011). Children of the digital era (pp. 368). M.: Eksmo.
Parsons, T. (2002). On social systems (pp. 832). M.: Academic project.
Pochebut, L. (2012). Cross-cultural and ethnic psychology: Study Guide (pp. 245). St. Petersburg: Peter.
Popovkin, A.V., & Popovkina, G.S. (2019). Healing by Logos: Christian Aspects of Certain Modern Psycho-Pedagogical Practices. The Education and science journal, 21(7), 143-163 (In Russian). doi:10.17853/1994-5639-2019-7-143-164.
Prensky, M. (2001). Digital Natives, Digital Immigrants. On the Horizon MCB University Press, 9(5), 1-6. doi:10.1108/10748120110424816
Sergeeva, U. (2018). Social networks in 2018: global study. Retrieved from
Shehabat, A., Mitew, T., & Alzoubi, Y. (2017). Encrypted Jihad: Investigating the Role of Telegram App in Lone Wolf Attacks in the West. Journal of Strategic Security, 10(3), 27-53. doi:10.5038/1944-0472.10.3.1604
Shehabat, A., & Mitew, T. (2018). Black-boxing the Black Flag: Anonymous Sharing Platforms and ISIS Content Distribution Tactics. Perspectives on Terrorism, 12(1), 81-99.
Stillman, D., & Stillman I. (2018). Generation Z at work. How to understand and find common language (pp. 270). Translated from English. M.: Mann, Ivanov and Ferber.
Zhana Urpakh (2017). Retrieved on 01 January 2019 from,