Search for Uniqueness and Identification Using Fashion

Oksana N. Lahoda

doi:10.20896/saci.v6i4.410

Vol. 6 No. 4 (2018)
Space and Culture, India

Editorials

Search for Uniqueness and Identification Using Fashion

Published 2018-12-23

Oksana N. Lahoda

Oksana N. Lahoda
Department of Design, Cherkasy State Technological University, 18000, 460 Shevchenko Blvd., Cherkasy, Ukraine

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Abstract

The article shows that the fashion of the times of globalisation is characterised by complex, contradictory phenomena that influence the formation of the image of a fashionable personality. The active development of street style in a variety of imaginatively-stylish options is due, on the one hand, to the individual’s desire for self-expression and self-presentation, and on the other hand, the need to identify with a particular social group. Specified processes assume the creation and distribution of the narratives in the process of communication, which are based on different imageries.

Keywords

Fashion, Street style, Self-presentation, Identification

Pdf

References

Lagoda, O.N. (2008). Youth subcultures and their influence on style formation in the design of clothing of the late twentieth century. Design Education – 2008 Terms of Adaptation to the European Educational and Scientific Space. Vestnik KhDADM, 3, pp. 65-71.
Lagoda, O.N. (2009). Fashion is the manifestation of the culture of individual freedom in the era of globalization. MIST Art. History. Modernity. Theory. Institute of Problems of Contemporary Art, ASU. Kiev: IPSM AMU; KZhD Sofia, 6, pp. 194-202.